Maximize Your Reach and Attract More Clients:
Proven Digital Marketing Solutions Specifically Designed for Private Practice Therapists.
It’s important to understand that search engine ranking is a competitive market and the rules are ever-changing. If you see that your ranking begins taking a steep decline or isn’t moving much in general, it’s important to be able to diagnose the problem.
- If search engine bots can’t find a page, then they can’t crawl it.
- If they can’t crawl a page, then they can’t index it.
- If they can’t index a page, then they definitely won’t be able to rank it.
In the first part of this article, we’ll walk you through how to conduct a basic initial audit on your Private Practice website in 5 easy steps. The goal is to ensure Google is properly indexing your website, and that your pages include rich and relevant keywords.
Request A Free Web & SEO Audit
The Ultimate SEO [Checklist] for Your Private Therapy Practice.
6 Steps to Soar to the Top of Google.
Let’s Start!
Verify your Domain Name (www.company.com)
Google offers a feel tool called Google Search Console (formerly known as Google Webmaster Tools). The first step is to set up your account and verify your domain. By verifying your domain, you’re letting Google know that you own that domain and are able to make edits to it. Once you’ve completed that step, the next step is to submit your sitemap.
Check Google’s Index Report
If Google encounters too many technical issues it will cause the bots to leave your page and negatively affect your ranking. Use Google’s Crawl Error reporting tool to see if Google is able to crawl your site, and if not, what issues have prevented it from doing so within the last 90 days.
By using Google’s Index report, you can drill down the pages that Google has indexed on your domain and whether your content is on an upward or downward trend. Monitoring the content keywords report is another way to see if strange or non-related keywords are appearing and affecting the way Google perceives your website.
Add Keywords to your Website’s Pages
Once you’ve compiled a list of worthy keywords, it’s crucial that you not only include them in your page but also in the right places. The most important places to include your keywords are:
- Title tags
- Meta descriptions
- Heading 1’s (H1’s)
- Subheadings (H2, H3, etc.)
There are several tools available to help you analyze SEO errors on your website. Errors can be caused by:
- Duplicate content
- Duplicate or missing title tags
- Duplicate meta descriptions
- Missing ALT tags
- And many other on-page factors that can significantly impact your rank, crawl, and even index of your pages.
Check and Setup Structured Data
Next, go to the “Search Appearance” section to gain insight into important search engine displays and their corresponding terminology (i.e. Title, Snippet, Sitelinks, Search within a site, URL, Event-Rich Snippet, Breadcrumbs, and Product Rich Snippet). The overview allows you to ensure your website is included within each possible element on Google.
To ensure that Google displays your data properly within its index, it’s important to implement the schema.org vocabulary within your page. The Google Search Console even allows you to highlight elements on your page and start tagging without any programming.
Determine Relevant Keywords and Queries
After Google has successfully crawled and indexed your pages, the Googlebots will determine the page rank based on over 200 factors. To determine relevant keywords and queries for your website, consider the following when conducting keyword research:
- Search Volume — you can easily find historical data in regards to search volume by using the Google Keyword Planner in AdWords.
- Intent — the keywords you use should offer a solution to the user’s problem. This, after all, is why they searched in the first place.
- Relevance & Difficulty — when it comes to increasing your rank, you want to make sure you’re bidding on keywords that closely match up or relate to what your company offers or sells. You also don’t want to get into the trap of using keywords that are simply too broad or competitive.
Congratulations!
You’ve conducted a basic SEO audit on your Private Practice website. Ready for a more advanced SEO audit?
Responsive Websites
User Experience
Online Presence
SEO & Google Ads
We Create Online Presence and Web Traffic to Your Private Practice Through SEO, Branding, and the Best UI/UX Design Websites.
Branding and digital transformation for startups, coaches, and private practices.
Whether you’re new to online marketing or have been in the game for years, we build custom, ROI-focused marketing campaigns that exceed objectives. We’ll craft a strategy that fits your budget, business goals, and industry challenges. Reaching more customers with personalization across all channels (including paid) is what we do for business just like yours.
“A strong brand stands out in a densely crowded marketplace. People fall in love with brands, trust them, and believe in their superiority. How a brand is perceived its success, regardless of whether it’s a start-up, a nonprofit, or a product.” ~ Daniel, Executive Marketing Consultant, A2dd, LLC
Our Design & Development Process
Your website’s design creates a first impression with your users, and you want to make their interaction with your site as human-friendly as possible. Nobody wants to be greeted and instructed by a robot. Here we’ll elaborate on design and development process steps. Design and development takes a lot of hard work, especially when the initial design concept is something like this:
Strategy & Roadmap.
The first step is understanding what business objectives you want to achieve. Of course, the larger goal is increased revenue. However, consider the minor adjustments the company can make to reach the bigger target. Next, perform a more profound investigation surrounding your goal.
Visual & UX Design
Visual design is about implementing text, colors, and images in a way that enhances a design or interaction. As a field, it has grown out of both user interface (UI) design and graphic design.
Development
A2dd is a small family of designers & website developers. We understand the importance of a semantic website that pushes your branding and attracts customers in your industry.
We have extensive experience in all facets of digital marketing for Private Practice, coaches, and independent mental health professionals.
Launch & Monitor
Website launches are a great opportunity to generate some buzz around your business. New websites often mark some big event. This might be the launch of a new business or an existing business making some sort of change like pivoting or launching a new product or service.
Whatever the reason for the launch of a new website, it can be an opportune time to build a new audience, re-engage your existing community, or get people excited about a new direction. There are so many different ways to do something bold and fun while people are watching and their curiosity is piqued.
What We Build For
Mental Health
Private Practice
Coaches
Online Courses
Retreats
76%
of consumers search companies before deciding to visit their physical location.
Dependency on smart devices is rising, increasing the need for private practice to optimize their online presence with local SEO strategies to drive business to their locations.
Branding
Why is Branding Important?
10 Reasons Why Digging Into Your Brand Is Important
Many small organizations and start-ups neglect to spend necessary time thinking about their brand in this broad sense and the impact it has on their business.
The best branding is built on a strong idea…
The best branding is built on a strong idea… an idea that you and your staff can hold on to, can commit to, and can deliver upon.
Your brand needs to permeate your entire organization. When your organization is clear on the brand and can deliver on the promise of the brand, you will see tremendous fruit while building brand loyalty among your customer base.
If you need assistance with your brand, from creating your initial brand strategy to the visual identity elements, contact us for a free consultation…we’d love to help you identify and share your story!
1.0
Social Analytics Tracker
SEO & SEM for Mental Health Professionals
If you own a Private Practice and your target market is within a 3 mile radius, then internet marketing will be less expensive. Why? Because you’re only competing with maybe 10-15 other businesses, and half of them probably don’t even have websites. The Private Practice that do have a website are usually using a cookie-cutter one page website made by the owner. This is low competition.
If you’re a therapist in Los Angeles and you want to improve your visibility for the search term “Therapy for Anxiety in Los Angeles”, then internet marketing is going to be expensive. Why?
- There’s over 3.9 million people in the city of Los Angeles
- There’s over 10.1 million people in Los Angeles County
- There’s tens of thousands of Therapists and Private Practice in Los Angeles
Work with a Team of
Talented Design Ninjas
Highly-trained digital ninjas craft custom solutions utilizing all forms of design, development, digital marketing and SEO, so we properly engage your target audience.
Web Design & Development
A website doesn’t have to be cute or stunning to be functionally effective, but it should be appealing enough for you to want to use it. Browser Compatibility is the key.
Digital Marketing Strategy & SEO
We will take the time to get to know you, your business, and your market. This understanding is key because it will enable us to develop a custom digital marketing strategy that is uniquely tailored to your business. We focus on working within your budget to help you improve lead generation, conversions, and business revenue both in the short and long term.
Book a free discovery session to discuss how we can grow your business through tailored yet affordable digital marketing.
Web & SEO Audit
An SEO audit is the process of analyzing how well your web presence relates to best practices – it is the first step to creating an implementation plan that will have measurable results. The purpose of the audit is to identify as many foundational issues affecting organic search performance as possible. Request A Free Web & SEO Audit.
Launched Websites
Average Web Rating
Years of Experience
“Daniel and his team are incredible. They’ve built 2 websites for me and I’m really happy. I highly recommend”
Patrick Casale, www.allthingspractice.com
“A2dd Branding and Daniel specifically, are absolute life changers! Daniel was so helpful and present throughout the entire building of my new website. He listened and took all my ideas and needs and created such a beautiful site. I highly recommend A2dd to anyone needing branding and marketing services.”
Tara Holmquist, www.therapyforattachment.com
Already Know the Details of Your Project?
No project is too small or big for us. There are many ways for us to get started to work on your project.
Please don’t hesitate to contact us. We’d love to hear from you.